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Our Qualitative Research Process
We divide our qualitative research services and processes into various stages to make it easier for us to track the progress of the project and keep you informed at every stage. A systematic approach helps in offering more accurate and precise qualitative research services while eliminating the chances of errors. Here are the steps that we follow when offering qualitative research services
Requirement Analysis
When you get in touch with us, we communicate with you to understand your requirements. This helps us in defining the objective and purpose of qualitative research and work towards a very specific criteria. We understand the scope of the project, Quota management Expertise, share the details of pros and cons with you, seek your approval, and receive any important data in the form of files via a secure FTP channel
Data Collection and Market Analysis
Once we know the agenda behind the research, we come up with a proper plan and our team identify methods and techniques that we plan to deploy. We collect data using different means based on the requirement (semi-structured interviews, Panel Members, surveys, observation, etc.). We also perform a market analysis to identify the target audience, demographics, preferences, buying behaviour, etc.
Data Analysis
Once we collect all the required data with the help of data collection methods and market analysis, we analyse this data to identify the patterns, as in result providing you meaning out of the data.
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Our Quantitative Data Analysis Process
As a professional quantitative data analysis company, we believe in having complete control over the quality of our services. Our well-planned quantitative data analysis process gives us this control and helps us offer infallible and precise services. Here are the steps that we follow to offer you the highest quality quantitative data analysis services –
01. Receive Data
02. Data Review
The raw data that you send is reviewed to check for correctness and, in case there is any inconsistency, we reach you for clarification. Once the data review is completed, we move on to the next stage of our quantitative data analysis process
03. Analysis Strategy
After studying the data, we develop an analysis strategy, decide on the team of analysts for your project, and identify the statistical methods and software that would be best suited for your study
04. Data Cleaning
This is followed by the cleaning and trimming of the data and arranging them such that the dataset is ready to be analyzed after applying the decided statistical technique
05. Statistical Analysis
We use the appropriate statistical software, enter the data on the software, and apply the statistical technique
06. Revisions and Changes
We send the first draft of the data results, tabulations, interpretations, and analysis for you to check. Any feedback and changes that you suggest are implemented
07. Delivery
After making all the required changes and ensuring the data, results, and summary are accurate and free of errors, we send you the final draft via a secure FTP channel through Market research Tools like SPSS, Excel as per the requirement.